"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story - Bieler, Peter, 1943-; Costas, Suzanne (New York : John Wiley, 1996)
Includes index.
Keywords: Television advertising -- United States -- Case studies; Infomercials -- United States -- Case studies; Exercise -- Equipment and supplies -- Marketing -- Case studies