01290nam a2200277 a 4500 4943775 090618s1996 nyu 001 0 eng d \\\96018232 0471147494 (cloth : alk. paper) DLC DLC DLC 659.14/3 20 Bieler, Peter, 1943- "This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas. New York : John Wiley, c1996. ix, 206 p. ; 25 cm. Includes index. 00007914 Television advertising United States Case studies. Infomercials United States Case studies. Exercise Equipment and supplies Marketing Case studies. Costas, Suzanne. Ayesha Abed Library General shelf 1 1587 1587 0 0 ddc 0 659_143000000000000_BIE 0 13332 BRACUL BRACUL GEN 2010-11-28 3 51 659.143 BIE 3010007914 2020-02-06 2019-09-18 1 2010-11-28 BK 0 0 ddc 0 659_143000000000000_BIE 0 43237 SCL SCL GEN 2001-09-13 1 2 659.143 BIE 3020003373 2018-12-06 2018-11-05 2 2014-07-17 BK