Strategic management in action - Coulter, Mary K. (Upper Saddle River, NJ : Pearson Prentice Hall, 2005)
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
Includes bibliographical references and index.
Keywords: Strategic planning