01138nam a2200289 a 4500 12234 BD-DhAAL 090618s1996 iluab b 001 0 eng d 1765 1765 95034965 0256139903 0256206872 DLC DLC DLC BD-DhAAL 658.8 20 Perreault, William D. 41451 Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. Twelve edition Chicago : Irwin, c1996. 1 v. (various pagings) : color illustrations, color maps ; 27 cm. The Irwin series in marketing Includes bibliographical references and index. 12234 Marketing Management. 41452 McCarthy, E. Jerome (Edmund Jerome) 41453 Ayesha Abed Library General Stacks ddc BK 0 0 ddc 0 658_800000000000000_PER 0 1616 BRACUL BRACUL GEN 2009-06-29 0.00 1 658.8 PER 3010012234 2019-10-09 2019-09-04 1 2009-06-29 BK No price found in the accession register.