01126nam a2200289 a 4500 12825699 090618s2003 nyua b 001 0 eng d 2002026490 007139656X 0070598371 DLC DLC DLC 658.8 21 DeBonis, J. Nicholas. Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. New York ; New Delhi : McGraw-Hill, c2003. xix, 244 p. : ill. ; 25 cm. " American marketing association." Includes bibliographical references (p. 231-233) and index. 00013323 Consumer satisfaction. Customer services Management. Marketing Management. Balinski, Eric W. Allen, Phil, 1953- Ayesha Abed Library General Shelf. 1778 1778 0 0 ddc 0 658_800000000000000_DEB 0 1628 BRACUL BRACUL GEN 2009-06-29 514.00 0 658.8 DEB 3010013323 2019-04-03 1 2009-06-29 BK