01315nam a2200277 a 4500 13479935 090618s2004 enka b 001 0 eng d 2004002449 0749441801 0749443197 DLC DLC DLC 658.8/3 22 Hague, Paul N. Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. London ; Sterling, VA : Kogan Page, 2004. xii, 244 p. : ill. ; 24 cm. Market research in practice series Includes bibliographical references (p. 221-235) and index. 00015265 Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. Marketing research. Hague, Nick, 1974- Morgan, Carol-Ann, 1958- Ayesha Abed Library General Shelf. 1782 1782 0 0 ddc 0 658_830000000000000_HAG 0 1632 BRACUL BRACUL GEN 2009-06-29 1 658.83 HAG 3010015265 2024-01-30 2024-01-23 1 2009-06-29 BK