00880nam a2200229 a 4500 1777969 090621s1981 ilua b 001 0 eng d 77088299 DLC DLC DLC 658.8 19 McCarthy, E. Jerome (Edmund Jerome) Basic marketing : a managerial approach / E. Jerome McCarthy. 7th ed. Homewood, Ill. : R. D. Irwin, 1981. xix, 367 p. : ill. ; 24 cm. Learning aid Includes bibliographical references and indexes. 00002627 Marketing Management. Ayesha Abed Library General Shelf. 1849 1849 0 4 ddc 0 658_800000000000000_MCC 0 1692 BRACUL BRACUL GEN 2009-06-29 0.00 0 658.8 MCC 3010002627 2019-04-03 1 2009-06-29 BK No price found in the accession register.