Sales forecasting management : a demand management approach - Mentzer, John T.; Moon, Mark A., 1955- (Thousand Oaks, Calif. ; New Delhi: Sage Publications, 2005)
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
Includes bibliographical references (pages 331-335) and index.
Keywords: Sales forecasting -- Management; Marketing research -- Management