01619nam a2200253 a 4500 14581335 090629s2006 nyua b 001 0 eng d 2006284078 OMB OMB BAKER DLC 0195678435 659.1 22 Jethwaney, Jaishri N. Advertising management / Jaishri Jethwaney, Shruti Jain. New Delhi, New York : Oxford University Press, 2006 xii, 716 p. : ill. ; 24 cm. Includes bibliographical references and index. Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society. 00016414 Advertising Management. Advertising India. Jain, Shruti. Ayesha Abed Library General Shelf. 2067 2067 0 0 ddc 0 659_100000000000000_JET 0 1901 BRACUL BRACUL GEN 2009-07-07 620.00 1 659.1 JET 3010016414 2020-02-05 2020-01-27 1 2009-07-07 BK