Business practices in higher education : a guide for today's administrators - Kretovics, Mark. (New York : Routledge, 2011)
Today's environment -- Organizational and administrative structures of higher education in the US -- Basic economic principles and higher education -- Finance -- Budget basics -- Management principles -- Managing human resources in higher education: the recruitment, selection, and retention of competent staff -- Marketing basics -- Politics and power: defense against the dark arts -- Where do we go from here?: what is next?
Includes bibliographical references and index.
Keywords: Universities and colleges -- United States -- Business management -- Handbooks, manuals, etc