01936nam a22003614a 4500 28640 BD-DhAAL 20150908020004.0 141209s2013 ii ab b 001 0 eng 2011007808 9789332511170 0273752014 (pbk.) 9780273752011 (pbk.) (OCoLC)ocn704121225 DLC DLC YDX YDXCP CDX BWK UKMGB XVF BWX DLC BD-DhAAL pcc HF5548.32 .C472 2011 658.8/72 22 Chaffey, Dave, 1963- 6759 E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey. E-business and e-commerce management 5th ed. New Delhi ; Harlow, England ; New York : Pearson/Financial Times Prentice Hall ; Dorling Kindersley (India) Pvt. Ltd., 2013. xxxi, 733 p. : col. ill., col. map ; 27 cm. Includes bibliographical references and index. Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization. 28640 Electronic commerce. 6760 Business enterprises Computer networks. 6761 ddc BK 1 33281 33281 0 0 ddc 0 658_872000000000000_CHA 0 44439 BRACUL BRACUL GEN 2014-12-09 Development Book Agency 1450.00 4 11 658.872 CHA 3010028640 2016-03-27 2016-01-11 1 2014-12-09 BK 0 0 ddc 0 658_872000000000000_CHA 0 44440 BRACUL BRACUL GEN 2014-12-09 Development Book Agency 1450.00 2 34 658.872 CHA 3010028641 2016-05-10 2016-01-17 2 2014-12-09 BK