Big in Asia : 25 strategies for business success - Backman, Michael, 1967-; Butler, Charlotte (Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003)
Includes bibliographical references and index.
Keywords: Strategic planning -- Asia; Business planning -- Asia; International business enterprises -- Asia -- Management; Intercultural communication -- Asia; Success in business -- Asia