01962nam a2200409 a 4500 4557 BD-DhAAL 20150302093746.0 150302c19971996nyua b 001 0 eng d 93023615 0385485662 (pbk.) : $15.95 FEM FEM ECL NIC BD-DhAAL HF5415.127 .P47 1997 658.812 20 Peppers, Don. 8892 The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers. Building relationships one customer at a time 1st Currency pbk. ed. New York : Currency Doubleday, 1997, c1996. xxxii, 429 p. : ill. ; 19 cm. "A Currency paperback"--T.p. verso. Originally published by Currency Doubleday in 1993. Includes bibliographical references (p. [382]-418) and index. Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed. 4557 Market segmentation. 8893 Sales promotion. 8894 Consumers' preferences. 8895 Customer relations. 8896 Consumers' preferences fast 8897 Customer relations fast 8898 Market segmentation fast 8899 Sales promotion fast 8900 Rogers, Martha, 1952- 8901 ddc BK 33835 33835 0 0 ddc 0 658_812000000000000_PEP 0 52823 SCL SCL GEN 2015-03-02 1220.00 0 658.812 PEP 3020004557 2015-03-02 1 2015-03-02 BK