02199nam a2200301 a 4500 3868 BD-DhAAL 20150304123553.0 150304s1996 vtua d 000 0 eng 96013151 056607611X 0470237333 TOC eng TOC TOC BD-DhAAL HF5415.2 .K627 1996 658.8/3/03 20 Koschnick, Wolfgang J., 1942- 9070 Dictionary of social and market research / Wolfgang J. Koschnick. Hampshire, England ; Brookfield, VT : Gower, c1996. v, 416 p. : ill. ; 24 cm. Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been compiled to provide academics, researchers and professionals with an exhaustive reference work containing definitions for, and explanations of, terms, techniques and concepts from all areas of social and market research. Entries have been selected on the basis of their value in answering questions arising from both the theory and practice of social and market research. The 2,500 entries in Dictionary of Social and Market Research therefore provide an invaluable reference to the terminology that is increasingly encountered in these complex and specialized fields. 3868 Marketing research Dictionaries. 9071 Social sciences Research Dictionaries. 9072 ddc BK 33886 33886 0 0 ddc 0 658_830300000000000_KOS 1 52889 SCL SCL REF 2015-03-04 Gift: The Asia Foundation 0 658.8303 KOS 3020003868 2015-03-04 1 2015-03-04 BK 0 0 ddc 0 658_830300000000000_KOS 1 52951 SCL SCL REF 2015-03-08 Gift: The Asia Foundation 0 658.8303 KOS 3020003862 2015-03-08 2 2015-03-08 BK 0 0 ddc 0 658_830300000000000_KOS 1 54653 SCL SCL REF 2015-07-01 Gift: The Asia Foundation 0 658.8303 KOS 3020006117 2015-07-01 3 2015-07-01 BK