Gravitational marketing : the science of attracting customers - Vee, Jimmy, 1975-; Miller, Travis, 1977-; Bauer, Joel, 1960- (Hoboken, N.J. : John Wiley & Sons, 2008)
The laws of gravitational marketing. The power of gravity -- Anatomy of gravitational marketing -- How to be worthy of attraction -- The Newton in all of us -- The object of your attraction -- Increase your gravitational potential -- Creating irresistible attraction -- Gravitational marketing attraction techniques. Activate your gravitational attraction -- Attracting through personal effort -- Attracting through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through the internet -- Attracting through radio and television -- Epilogue.
Includes index.
Keywords: Marketing -- Psychological aspects; Marketing -- Social aspects; Consumers -- Psychology; Information behavior