01101nam a2200301 a 4500 5878 BD-DhAAL 20150314121928.0 150314s1997 nyua b 001 0 eng 96027233 007049097X DLC DLC DLC BD-DhAAL HF5415.13 .G84 1997 658.8 20 Guiltinan, Joseph P. 9351 Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. 6th ed. New York : McGraw-Hill Companies, c1997. xvi, 463 p. : ill. ; 24 cm. McGraw-Hill series in marketing 9571 Includes bibliographical references (p. 443-446) and index. 5878 Marketing Management. 9293 Paul, Gordon W. 9352 Madden, Thomas J. 9572 ddc BK 34019 34019 0 0 ddc 0 658_800000000000000_GUI 0 53091 SCL SCL GEN 2015-03-14 Gift: The Asia Foundation 0 658.8 GUI 3020005878 2015-03-14 1 2015-03-14 BK