01088nam a2200265 a 4500 4543 BD-DhAAL 20150315115948.0 150315s1991 nyua b 001 0 eng 91010380 0029001013 DLC DLC DLC BD-DhAAL HD69.B7 A22 1991 658.8/27 20 Aaker, David A. 9676 Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991. xiii, 299 p. : ill. ; 24 cm. Includes bibliographical references (p. 277-287) and index. 4543 Brand name products Valuation United States Management. 9677 Intangible property Valuation United States Management. 9678 ddc BK 34049 34049 0 0 ddc 0 658_827000000000000_AAK 0 53140 SCL SCL GEN 2015-03-15 0 658.827 AAK 3020004543 2015-03-15 1 2015-03-15 BK