01977nam a2200313 a 4500 7603 BD-DhAAL 20150324111038.0 150324s2007 njua 001 0 eng 2007009240 9780470125427 (cloth) 047012542X (cloth) DLC DLC BAKER BTCTA C#P YDXCP DLC BD-DhAAL HF5415.126 .L47 2007 658.8/72 22 LeSueur, Jeff, 1956- 10084 Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. Hoboken, N.J. : John Wiley & Sons, c2007. xiii, 346 p. : ill. ; 24 cm. Wiley and SAS business series Includes index. Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing. 7603 Direct marketing. 10085 Marketing Data processing. 10086 ddc BK 34150 34150 0 0 ddc 0 658_872000000000000_LES 0 53283 SCL SCL GEN 2015-03-24 Gift: The Asia Foundation 0 658.872 LES 3020007603 2015-03-24 1 2015-03-24 BK 0 0 ddc 0 658_872000000000000_LES 0 56492 BRACUL BRACUL GEN 2015-10-29 BIL 0 658.872 LES 3010030117 2025-06-23 2 2015-10-29 BK Transferred from BIL to BRACUL on 06/06/22