Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry - Wynbrandt, James (Hoboken, N.J. : Wiley, 2004)
The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.
Includes bibliographical references (p. 265-288) and index.
Keywords: Neeleman, David, -- 1959-; JetBlue Airways -- History; Airlines -- United States -- History