01146nam a2200301 a 4500 1013 BD-DhAAL 20220104154139.0 150523s1997 ii a b 001 0 eng 34491 34491 97018645 0803993781 (c : alk. paper) 080399379X (p : alk. paper) DLC DLC DLC BD-DhAAL HD9672.I52 C48 1997 615.1/068/8 21 Choudary, Pavan, 1965- 11317 The Rx factor : strategic creativity in pharmaceutical marketing / Pavan Choudary. New Delhi ; Thousand Oaks, Calif. : Response Books, 1997. 150 p. : ill. ; 23 cm. Includes bibliographical references (p. 141-142) and indexes. 1013 Pharmaceutical industry India. 11318 Drugs India Marketing. 11319 Pharmaceutical policy India. 11320 Pharmacy. 44318 ddc BK 0 0 ddc 0 615_106880000000000_CHO 0 53836 SCL SCL GEN 2015-05-23 1 1 615.10688 CHO 3020001013 2020-03-10 2020-01-19 1 2015-05-23 BK