The marketing game! : with student CD-Rom - Mason, Charlotte H.; Perreault, William D. (Boston : McGraw-Hill/Irwin, 2002)
System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
Includes index.
Keywords: Marketing -- Decision making; Management games