02156nam a2200493 a 4500 7012 BD-DhAAL 20150914092432.0 150914c19909999mauar b 0 a0eng c sn 92028178 9780072864717 0072864710 0072864702 1099-5579 OPosmS eng OPosmS InU NST DLC NSDP CaQQL OCoLC DLC NLGGC OCoLC TULIB OCoLC BD-DhAAL HF5410 .A67 658.8/005 20 Appl. basic mark. Applications in basic marketing Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy Homewood, IL : Irwin, c2005. vii, 214 p. : ill. ; 26 cm. Annual Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Includes bibliographical references. "Clippings from the popular business press." 7012 Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. Earlier selection Decision based on 1990 Title from title page. Marketing Periodicals. 13518 Marketing Management Periodicals. 13519 Marketing Management Periodicals. 13520 Marketing Périodiques. 13521 Marketing Coupures de presse Périodiques. 13522 Marketing. gtt 13523 McCarthy, E. Jerome (Edmund Jerome) 9548 Perreault, William D. 9546 McCarthy, E. Jerome (Edmund Jerome). Basic marketing. 13524 McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing. 13525 ddc BK 35524 35524 0 0 ddc 0 658_800000000000000_005_APP 0 55876 SCL SCL GEN 2015-09-14 Gift: The Asia Foundation 0 658.8005 APP 3020007012 2015-09-14 1 2015-09-14 BK