01761nam a2200337 a 4500 5335 BD-DhAAL 20150922113042.0 150922s2007 paua b 001 0 eng 2006035073 8124203075 9780749448233 0749448237 DLC DLC YDX BAKER BTCTA YDXCP YBM DLC BD-DhAAL HD59 .G683 2007 659.2 22 Green, Andy, 1958- 15002 Creativity in public relations / Andy Green. 1st ed. Philadelphia : New Delhi : Kogan Page, 2003. xii, 200 p. : ill. ; 24 cm. PR in practice series Includes bibliographical references and index. A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more? 5335 Public relations. 2908 Creative thinking. 12169 Creative ability in business. 15003 ddc BK 35650 35650 0 0 ddc 0 659_200000000000000_GRE 0 56062 SCL SCL GEN 2015-09-22 1150.00 1 2 659.2 GRE 3020005335 2019-07-03 2019-06-19 1 2015-09-22 BK