01786nam a22003014a 4500 30747 BD-DhAAL 20151228200129.0 151228s2011 nyua b 001 0 eng 2010052537 9780071763745 (alk. paper) DLC DLC BD-DhAAL HG4026 .D54 2011 659.2 22 Diermeier, Daniel. 15663 Reputation rules : strategies for building your company's most valuable asset / by Daniel Diermeier. 1st ed. New York : McGraw-Hill, c2011. xviii, 295 p. : ill. ; 24 cm. Includes bibliographical references (p. 253-290) and index. Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities. CED 30747 Corporations Finance. 15664 Risk management. 15665 ddc BK 35884 35884 0 0 ddc 0 659_200000000000000_DIE 0 57401 CED CED GEN 2015-12-28 Trim Education 2805.00 0 659.2 DIE 3010030747 2015-12-28 1 2015-12-28 BK