01571nam a22003854a 4500 30050 BD-DhAAL 20151025122057.0 151025r20102006ii a b 001 0 eng 2004061068 9780070682603 0072966343 (alk. paper) 0070682607 DLC DLC DLC BD-DhAAL pcc HF5415.135 .C72 2006 658.802 22 Cravens, David W. 15707 Strategic marketing / David W. Cravens, Nigel F. Piercy. 8th ed. Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010] xvii, 726 p. : ill. ; 26 cm. McGraw-Hill/Irwin series in marketing Various multi-media instructional materials are available to supplement the text. Includes bibliographical references and indexes. 30050 Marketing Decision making. 13662 Marketing Management. 15708 Marketing Management Case studies. 15709 Piercy, Nigel. 15710 Publisher description http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html ddc BK 35902 35902 0 0 ddc 0 658_802000000000000_CRA 0 56422 CED CED GEN 2015-10-25 Paragon Enterprise 1295.00 0 658.802 CRA 3010030050 2015-10-25 1 2015-10-25 BK