00907nam a22002537a 4500 30056 BD-DhAAL 20151025130140.0 151025r2012201 ii a b 001 0 eng 9788131517383 8131517381 BD-DhAAL BD-DhAAL 23 659.1 Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.]. 6th ed. New Delhi : Cengage Learning, c2012 [reprinted 2012] xli, 710 p. : ill., ; 28 cm. Includes bibliographical references and index. 30056 Advertising. 15730 Semenik, Richard J. 15731 ddc BK 35908 35908 0 0 ddc 0 659_100000000000000_ADV 0 56425 CED CED GEN 2015-10-25 STS International 938.00 0 659.1 ADV 3010030056 2015-10-25 1 2015-10-25 BK