01562nam a2200349 a 4500 30750 BD-DhAAL 20151228192536.0 151228s2011 nyua b 001 0 eng 2011011230 9780465025787 (pbk. : alk. paper) 0465025781 (pbk. : alk. paper) 9780465025848 (ebook : alk. paper) 0465025846 (ebook : alk. paper) (OCoLC)ocn687675731 DLC DLC YDX BTCTA YDXCP BWX CDX DEBBG BDX ORX DLC BD-DhAAL pcc HF5415.153 .C65 2011 658.575 22 Cooper, Robert G. (Robert Gravlin), 1943- 17008 Winning at new products : creating value through innovation / Robert G. Cooper. 4th ed. New York : Basic Books, c2011. xv, 391 p. : ill. ; 24 cm. Includes bibliographical references and index. "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover. CED 30750 New products. 17009 ddc BK 36458 36458 0 0 ddc 0 658_575000000000000_COO 0 57398 CED CED GEN 2015-12-28 Trim Education 2819.00 0 658.575 COO 3010030750 2015-12-28 1 2015-12-28 BK