03033nam a2200397 i 4500 31032 BD-DhAAL 20160412114406.0 160412s2016 mau b 001 0 eng 2014035224 1292092483 9781292092485 9780133795028 (alk. paper) 0133795020 (alk. paper) DLC eng DLC rda BD-DhAAL HF5415 .K636 2015 658.8 23 36730 36730 36730 Kotler, Philip. 19084 Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina. Sixteenth edition. Boston : Pearson, 2016 xxiv, 708 pages ; 29 cm Includes bibliographical references and index. Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics. BBS 31030 Marketing. 19085 Armstrong, Gary (Gary M.) 19086 ddc BK 0 0 ddc 0 658_800000000000000_KOT 0 58754 BRACUL BRACUL GEN 2016-04-12 Trim Education 4475.00 20 115 658.8 KOT 3010031030 2025-09-02 2022-09-25 2022-09-25 1 2016-04-12 BK 0 0 ddc 0 658_800000000000000_KOT 0 58755 PHR PHR GEN 2016-04-12 Trim Education 4475.00 6 38 658.8 KOT 3010031031 2017-05-21 2017-05-03 2 2016-04-12 BK 0 0 ddc 0 658_800000000000000_KOT 0 58756 BRACUL BRACUL GEN 2016-04-12 Trim Education 4475.00 25 156 658.8 KOT 3010031033 2026-04-06 2026-03-31 4 2016-04-12 BK 0 0 ddc 0 658_800000000000000_KOT 0 58757 BRACUL BRACUL GEN 2016-04-12 Trim Education 4475.00 33 173 658.8 KOT 3010031034 2026-06-02 2026-05-20 2026-05-20 5 2016-04-12 BK 0 0 ddc 0 658_800000000000000_KOT 0 58758 BRACUL BRACUL GEN 2016-04-12 Trim Education 4475.00 25 194 658.8 KOT 3010031032 2025-06-23 2025-06-23 3 2016-04-12 BK