Strategic marketing management in Asia : case studies and lessons across industries - Andaleeb, Dr. Syed Saad.; Hasan, Khalid (Bingley : Emerald, 2017)
Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan
Includes bibliographical references (p. 527-552)
AAL
Keywords: Marketing -- Asia -- Management