Nudge : improving decisions about health, wealth, and happiness - Thaler, Richard H., 1945-; Sunstein, Cass R. (New York : Penguin Books, 2009)
Includes bibliographical references (p. 270-293) and index.
AAL
BIGD
Karim International and Amazon
Keywords: Economics -- Psychological aspects; Choice (Psychology) -- Economic aspects; Economics; Decision making -- Psychological aspects; Consumer behavior