03297nam a2200433 i 4500 33623 BD-DhAAL 20211109100223.0 180808r20182014flua b 001 0 eng 39397 39397 2013049469 9781466568709 (hardback) 1466568704 (hardback) 9781138494206 (pbk) DLC eng DLC rda DLC BD-DhAAL pcc HD30.28 .B544 2014 658.4012 23 Big data, mining, and analytics : components of strategic decision making / Stephan Kudyba ; foreword by Thomas H. Davenport Boca Raton : Taylor & Francis, 2018 [reprinted] xv, 305 pages : some color illustrations ; 25 cm. Includes bibliographical references and index. "Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet--which leads to another vast data source. When all these bits are combined with those from other media--wireless and wired telephony, cable, satellite, and so forth--the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context"-- CSE Karim International 33623 Strategic planning Data processing. 27755 Data mining. 27756 Big data. 27757 Business planning Data processing. 27758 Webometrics. 27759 Data loggers. 27760 Computer science. 42451 COMPUTERS / Database Management / General. bisacsh 27761 COMPUTERS / Database Management / Data Mining. bisacsh 27762 COMPUTERS / Information Technology. bisacsh 27763 Kudyba, Stephan, 1963- 27764 Ayesha Abed Library General Stacks ddc BK 0 0 ddc 0 658_401200000000000_BIG 0 64093 BRACUL BRACUL GEN 2018-07-29 Karim International 2434.60 1 8 658.4012 BIG 3010033623 2022-08-10 2022-06-01 1 2434.60 2018-07-29 BK