01565nam a22003498i 4500 34433 BD-DhAAL 20211129105636.0 190327t2018 nyua b 001 0 eng d 40569 40569 2017005832 9781138695443 (pbk) 9781138695436 (hbk) 9781315526812 (ebk) DLC eng rda DLC BD-DhAAL pcc HF6146.I58 J87 2017 659.144 23 Juska, Jerome M. 30789 Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. New York, NY : Routledge, c2018 1708 xix, 230 pages : illustrations ; 23 cm What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. BBS Parama 34433 Internet advertising. 30790 Internet marketing. 30791 Business & finance. 43329 Ayesha Abed Library General Stacks ddc BK 0 0 ddc 0 659_144000000000000_JUS 0 65191 BRACUL BRACUL GEN 2019-02-26 Parama 3549.29 2 16 659.144 JUS 3010034433 2024-07-14 2023-01-03 1 3549.29 2019-02-26 BK