01609nam a22003738i 4500 34434 BD-DhAAL 20190328144548.0 190328t2019 nyua b 001 0 eng 40570 40570 2018000432 9781138202344 (pbk.) 9781138202337 (hardback) 9781315474175 (ebook) DLC eng rda DLC BD-DhAAL pcc HF5415 .D867 2018 658.84 23 Durand, Aurélia 30795 Marketing and globalization / Aurélia Durand. New York : Routledge, c2019 1806 xxiii, 571 pages : illustrations ; 23 cm Includes bibliographical references and index. Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing. AAL Parama 34434 Marketing. 30796 Marketing Technological innovations. 30797 Internet marketing. 30798 Globalization Economic aspects. 30799 Ayesha Abed Library General Stacks ddc BK 0 0 ddc 0 658_840000000000000_DUR 0 65192 BRACUL BRACUL GEN 2019-02-26 Parama 2839.29 1 17 658.84 DUR 3010034434 2020-01-07 2019-08-29 1 2839.29 2019-02-26 BK