01968nam a22003738i 4500 34423 BD-DhAAL 20211129110245.0 190327t2018 nyua b 001 0 eng d 40619 40619 2017016297 9781138190689 (pbk) 9781138190672 (hbk) 9781315640914 (ebk) DLC eng rda DLC BD-DhAAL pcc HF5415.1265 S658 2017 658.8340285 23 Sponder, Marshall 30694 Digital analytics for marketing / Marshall Sponder & Gohar F. Khan. First Edition. New York : Routledge, Taylor & Francis Group, c2018 1709 xxv, 389 pages : illustrations ; 26 cm. Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network. BBS Parama 34423 Internet marketing. 30695 Social media. 30696 Business & finance. 43339 Khan, Gohar F. 30697 Ayesha Abed Library General Stacks ddc BK 0 0 ddc 0 658_834028500000000_SPO 0 65181 BRACUL BRACUL GEN 2019-02-26 Parama 2839.29 5 41 658.8340285 SPO 3010034423 2026-05-20 2026-04-13 2026-04-13 1 2839.29 2019-02-26 BK