02141pam\a2200469\a\4500 AALebookPearsonBM000812 BD-DhAAL 20201111220715.0 m||||||||d|||||||| cr|||||||||||| 201111s9999\\\\enkabf\fo\\j\\001\0\eng\d 42336 42336 9781944659004 (hardcover) 9781944659011 (pbk.) 9789332587687 BD-DhAAL pcc HF5415.13 .L5883 2016 658.8 23 Lovelock, Christopher H., author. 40599 Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. Eighth edition. 1603 India : Pearson India Education Services, c2018 1 online resource Indian Subcontinent Adaption Includes index. <strong>Off-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password) <strong>On-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password) Electronic access restricted to authorized BRAC University faculty, staff and students Mode of access: Internet Marketing Management. 40600 Professions Marketing. 40601 Service industries Marketing. 40602 Customer services Marketing. 40603 Electronic books Library of Congress 40606 Wirtz, Jochen, author. 40604 Online version: Lovelock, Christopher H., author. Services marketing Eighth edition. New Jersey : World Scientific, [2016] 9781944659028 (DLC) 2016004004 Ayesha Abed Library Full text available on Pearson Online http://elibrary.in.pearson.com ddc EBK 0 0 ddc 0 658_800000000000000_LOV 0 68232 BRACUL BRACUL 2020-11-11 0 658.8 LOV 301009840514625 2020-11-11 2020-11-11 EBK Send E-mail to University Librarian for User ID and Password