<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01078nam a22002894a 4500</leader>
  <controlfield tag="001">41331</controlfield>
  <controlfield tag="003">BD-DhAAL</controlfield>
  <controlfield tag="008">230605t2010    nju      b    001 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
   <subfield code="a">  2009011023</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">0136094236</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9780136094234</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="c">DLC</subfield>
   <subfield code="d">BD-DhAAL</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
   <subfield code="a">HF5415.2</subfield>
   <subfield code="b">.M29 2010</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
   <subfield code="a">658.83</subfield>
   <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Malhotra, Naresh K.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Marketing research :</subfield>
   <subfield code="b">an applied orientation /</subfield>
   <subfield code="c">Naresh K. Malhotra.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">Sixth edition.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Upper Saddle River, NJ :</subfield>
   <subfield code="b">Pearson,</subfield>
   <subfield code="c">c2010.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">vii, 929 pages ;</subfield>
   <subfield code="c">28 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references (pages 866-905) and index.</subfield>
  </datafield>
  <datafield tag="541" ind1=" " ind2=" ">
   <subfield code="e">41331</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing research.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing research</subfield>
   <subfield code="x">Methodology.</subfield>
  </datafield>
  <datafield tag="852" ind1=" " ind2=" ">
   <subfield code="a">Ayesha Abed Library</subfield>
   <subfield code="c">General Stacks</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="2">ddc</subfield>
   <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="c">45847</subfield>
   <subfield code="d">45847</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_830000000000000_MAL</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">73736</subfield>
   <subfield code="a">BRACUL</subfield>
   <subfield code="b">BRACUL</subfield>
   <subfield code="c">GEN</subfield>
   <subfield code="d">2023-06-05</subfield>
   <subfield code="l">2</subfield>
   <subfield code="m">9</subfield>
   <subfield code="o">658.83 MAL</subfield>
   <subfield code="p">3010041331</subfield>
   <subfield code="r">2025-12-08</subfield>
   <subfield code="s">2025-10-11</subfield>
   <subfield code="t">1</subfield>
   <subfield code="w">2023-06-05</subfield>
   <subfield code="y">BK</subfield>
   <subfield code="x">Replaced with the Accession no. of previous Accession no. 9160</subfield>
  </datafield>
 </record>
</collection>
