03723nam a2200493 i 4500 41884 BD-DhAAL 20231214131727.0 231015t2022 nyua j b 001 0 eng 2019044779 9789354600807 9354600808 9781260796452 DLC eng rda DLC DLC BD-DhAAL pcc HF5823 .B387 2020 659.1 23 Belch, George E. (George Edward), 1951- author. 55720 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch and Keyoor Purani. Twelfth edition. New York : McGraw-Hill Education, 2021. xxxi, 740 pages (G1- S12) ; color illustrations : 29 cm. Revised edition of the authors' Advertising and promotion, [2018] Includes bibliographical references and index. "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Ages 18+ McGraw-Hill Education BBS Trim Education 41884, 42000, 42001, 42002, 42003, 42004 Advertising. Sales promotion. Communication in marketing. 55721 Belch, Michael A., author. 55722 Purani, Keyoor. 55723 Ayesha Abed Library General Stacks ddc BK 46210 46210 0 0 ddc 0 659_100000000000000_BEL 0 74599 BRACUL BRACUL GEN 2023-10-15 Trim education 1825.00 1 21 659.1 BEL 3010041884 2025-09-21 2025-07-08 3 1825.00 2023-10-15 BK 0 0 ddc 0 659_100000000000000_BEL 0 74600 BRACUL BRACUL GEN 2023-10-15 Trim education 1825.00 1 10 659.1 BEL 3010041883 2024-07-14 2023-11-07 2 1825.00 2023-10-15 BK 0 0 ddc 0 659_100000000000000_BEL 0 74601 BRACUL BRACUL GEN 2023-10-15 Trim education 1825.00 2 33 659.1 BEL 3010041882 2026-01-17 2025-10-15 1 1825.00 2023-10-15 BK 0 0 ddc 0 659_100000000000000_BEL 0 74860 BRACUL BRACUL GEN 2023-12-10 Trim Education 1825.00 0 659.1 BEL 3010042004 2023-12-10 8 1825.00 2023-12-10 BK 0 0 ddc 0 659_100000000000000_BEL 0 74861 BRACUL BRACUL GEN 2023-12-10 Trim Education 1825.00 1 10 659.1 BEL 3010042000 2025-09-03 2025-06-30 4 1825.00 2023-12-10 BK 0 0 ddc 0 659_100000000000000_BEL 0 74862 BRACUL BRACUL GEN 2023-12-10 Trim Education 1825.00 2 659.1 BEL 3010042001 2026-06-02 2026-02-02 2026-02-02 5 1825.00 2023-12-10 BK 0 0 ddc 0 659_100000000000000_BEL 0 74863 BRACUL BRACUL GEN 2023-12-10 Trim Education 1825.00 1 659.1 BEL 3010042002 2025-08-03 2025-07-28 6 1825.00 2023-12-10 BK 0 0 ddc 0 659_100000000000000_BEL 0 74864 BRACUL BRACUL GEN 2023-12-10 Trim Education 1825.00 1 659.1 BEL 3010042003 2025-09-21 2025-09-18 7 1825.00 2023-12-10 BK