Revenge of the tipping point : overstories, superspreaders, and the rise of social engineering /

Revenge of the tipping point : overstories, superspreaders, and the rise of social engineering /

"Revisits the world of social epidemics first explored in Gladwell's 2000 book 'The tipping point,' this time taking a closer look at the dark side of social engineering. Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a bra...

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Dades bibliogràfiques
Autor principal: Gladwell, Malcolm, 1963- (Autor)
Format: Llibre
Idioma:English
Publicat: London : Abacus Books, 2024.
Matèries:
Social engineering
Social psychology
Contagion (Social psychology)
Causation
Context effects (Psychology)
Epidemics
Psychology, Social
Social sciences.
Informational works
Classic Catalogue: View this record in Classic Catalogue
Taula de continguts:
  • Introduction. The passive voice
  • I. Three puzzles. Casper and C-Dog
  • The trouble with Miami
  • Poplar Grove
  • II. The social engineers. The magic third
  • The mysterious case of the Harvard women's rugby team
  • Mr. Index and the Marriott outbreak
  • III. The overstory. The L.A. survivors' club
  • Doing time on Maple Drive
  • IV. Conclusion. Overstories, superspreaders, and group proportions.

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