01555nam a2200277 a 4500 0017479 BD-DhAAL 091028s2006 caua b 001 0 eng d 2005022466 141291633X (cloth) 1412916348 (pbk.) DLC DLC DLC BD-DhAAL 361.00688 22 Andreasen, Alan R., 1934- 58479 Social marketing in the 21st century / Alan R. Andreasen. Thousand Oaks, Calif. : SAGE Publications, c2006. xi, 264 p. : ill. ; 24 cm Includes bibliographical references (p. 237-252) and index. Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. JPGSPH 0017479 D. S. Books International Social marketing. 58480 Ayesha Abed Library General Stacks ddc BK 4944 4944 0 0 ddc 0 361_006880000000000_AND_2006 0 4761 BRACUL BRACUL GEN 2009-10-29 D. S. Books International 1 5 361.00688 AND 3010017479 2015-05-17 2015-03-28 1 2009-10-29 BK USD 42.95