<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01336nam a2200313 a 4500</leader>
  <controlfield tag="001">15020300</controlfield>
  <controlfield tag="003">BD-DhAAL</controlfield>
  <controlfield tag="005">20250708122908.0</controlfield>
  <controlfield tag="008">091112s2008    caua     b    001 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
   <subfield code="a">\\2007039239</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781412956475 (pbk. : alk. paper)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">1412956471 (pbk. : alk. paper)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="c">DLC</subfield>
   <subfield code="d">DLC</subfield>
   <subfield code="d">BD-DhAAL</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
   <subfield code="a">658.8</subfield>
   <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Kotler, Philip.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Social marketing :</subfield>
   <subfield code="b">influencing behaviors for good /</subfield>
   <subfield code="c">Philip Kotler, Nancy R. Lee.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">Third edition.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Los Angeles ;</subfield>
   <subfield code="b">New Delhi :</subfield>
   <subfield code="b">Sage Publications,</subfield>
   <subfield code="c">c2008.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xii, 444 pages :</subfield>
   <subfield code="b">illustrations ;</subfield>
   <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references (p. 403-427) and indexes.</subfield>
  </datafield>
  <datafield tag="526" ind1=" " ind2=" ">
   <subfield code="x">BBS Requisitioned by Faculties of BBS
Course name and no : N/A</subfield>
  </datafield>
  <datafield tag="541" ind1="1" ind2=" ">
   <subfield code="a">Karim International</subfield>
   <subfield code="e">00019562</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Social marketing.</subfield>
   <subfield code="9">58480</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Behavior modification.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Lee, Nancy,</subfield>
   <subfield code="d">1932-</subfield>
   <subfield code="9">58690</subfield>
  </datafield>
  <datafield tag="852" ind1="4" ind2=" ">
   <subfield code="a">Ayesha Abed Library</subfield>
   <subfield code="j">General shelf</subfield>
  </datafield>
  <datafield tag="942" ind1="0" ind2="0">
   <subfield code="0">1</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="c">5492</subfield>
   <subfield code="d">5492</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_800000000000000_KOT</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">5364</subfield>
   <subfield code="a">BRACUL</subfield>
   <subfield code="b">BRACUL</subfield>
   <subfield code="c">GEN</subfield>
   <subfield code="d">2009-11-15</subfield>
   <subfield code="e">Karim International</subfield>
   <subfield code="g">3667.00</subfield>
   <subfield code="l">12</subfield>
   <subfield code="m">53</subfield>
   <subfield code="o">658.8 KOT</subfield>
   <subfield code="p">3010019562</subfield>
   <subfield code="r">2023-01-28</subfield>
   <subfield code="s">2022-10-02</subfield>
   <subfield code="t">1</subfield>
   <subfield code="w">2009-11-15</subfield>
   <subfield code="y">BK</subfield>
   <subfield code="x">Requisitioned by Faculties of BBS. Course name and no. &quot;not available&quot;.</subfield>
  </datafield>
 </record>
</collection>
