Strategic brand management : building, measuring, and managing brand equity /

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Détails bibliographiques
Auteur principal:	Keller, Kevin Lane, 1956-
Format:	Livre
Langue:	English
Publié:	Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
Édition:	2nd ed.
Sujets:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

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