<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01146nam a2200289 a 4500</leader>
  <controlfield tag="001">20708</controlfield>
  <controlfield tag="003">BD-DhAAL</controlfield>
  <controlfield tag="008">100715m20092005mauab    b    001 0 eng d</controlfield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="c">9247</subfield>
   <subfield code="d">9247</subfield>
  </datafield>
  <datafield tag="010" ind1=" " ind2=" ">
   <subfield code="a">  2004111266</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9788177225204</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">0618474455 (library ed.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">0618474463 (student text)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="c">DLC</subfield>
   <subfield code="d">DLC</subfield>
   <subfield code="d">DB-DhAAL</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
   <subfield code="a">658.8</subfield>
   <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Pride, William M.</subfield>
   <subfield code="9">40166</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Marketing :</subfield>
   <subfield code="b">concepts and strategies /</subfield>
   <subfield code="c">William M. Pride, O.C. Ferrell.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">Twelve edition (Indian Adaptation)</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Boston :</subfield>
   <subfield code="b">Houghton Mifflin Co. ;</subfield>
   <subfield code="a">New Delhi :</subfield>
   <subfield code="b">Biztantra,</subfield>
   <subfield code="c">c2005 [printed 2009]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xxxi, 750, [115] pages :</subfield>
   <subfield code="b">color illustrations, color maps ;</subfield>
   <subfield code="c">29 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="541" ind1="1" ind2=" ">
   <subfield code="e">00020708</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing.</subfield>
   <subfield code="9">40167</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Ferrell, O. C.</subfield>
   <subfield code="9">40168</subfield>
  </datafield>
  <datafield tag="852" ind1="4" ind2=" ">
   <subfield code="a">Ayesha Abed Library </subfield>
   <subfield code="j">General Stacks</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="2">ddc</subfield>
   <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_800000000000000_PRI_2009</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">11738</subfield>
   <subfield code="a">BRACUL</subfield>
   <subfield code="b">BRACUL</subfield>
   <subfield code="c">GEN</subfield>
   <subfield code="d">2010-08-25</subfield>
   <subfield code="e">Karim International</subfield>
   <subfield code="l">2</subfield>
   <subfield code="m">19</subfield>
   <subfield code="o">658.8 PRI</subfield>
   <subfield code="p">3010020708</subfield>
   <subfield code="r">2020-11-19</subfield>
   <subfield code="s">2020-02-25</subfield>
   <subfield code="t">1</subfield>
   <subfield code="w">2010-08-25</subfield>
   <subfield code="y">BK</subfield>
  </datafield>
 </record>
</collection>
