02130nam a2200301 a 4500 14445604 090616s2007 mau 000 0 eng d 957 957 2006022680 9780763738914 0763738913 DNLM/DLC DLC DLC 362.1068/8 22 Siegel, Michael, M.D. 26493 Marketing public health : strategies to promote social change / Michael Siegel and Lynne Doner. 2nd edition Sudbury, Mass. : Jones and Bartlett Publishers, c2007. xx,608 pages : illustration ; 23cm. Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods. 00018595 Public health Marketing. 26494 Public Health. 26495 Marketing of Health Services. 26496 Social Change. 26497 Doner, Lynne. 26498 Ayesha Abed Library General Shelf ddc BK 0 4 ddc 0 362_106880000000000_SIE 0 9421 BRACUL BRACUL GEN 2010-04-25 0 362.10688 SIE 3010018595 2010-04-25 1 2010-04-25 BK Koha Inventory 2020