APA (7th ed.) Citation

Farris; Bendle; Pfeifer; Reibstein. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2.). Pearson India.

Chicago Style (17th ed.) Citation

Farris; Bendle; Pfeifer; Reibstein. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2. Pearson India.

MLA (8th ed.) Citation

Farris; Bendle; Pfeifer; Reibstein. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2. Pearson India.

Warning: These citations may not always be 100% accurate.