Essentials of Marketing Research

Bibliographic Details
Main Author: Malhotra, Naresh K;Birks, David F.;Wills, Peter A.;Birks, David F.;Wills, Peter A.
Format: Electronic eBook
Language:English
Published: Pearson Education UK, 4/1/13
Edition:1
Subjects:
Online Access:Full text available on Pearson
Off-campus access
Description
Item Description:<strong>Off-Campus Access:</strong> Athens ID and Password Required
<strong>On-Campus Access:</strong> No User ID or Password Required
Physical Description:1 online resource
Format:Mode of access: Internet
ISBN:"9780273724339"
"9780273724377"
Access:Electronic access restricted to authorized BRAC University faculty, staff and students