William O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. SAGE.
Chicago Style (17th ed.) CitationWilliam O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. SAGE.
MLA (8th ed.) CitationWilliam O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. SAGE.
Warning: These citations may not always be 100% accurate.