Services Marketing and Management

Services Marketing and Management

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Audrey Gilmore
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	SAGE, 2-Jun-03
Θέματα:	Business & Management Electronic books
Διαθέσιμο Online:	Full text available on SAGE[19-Jun-12] Off-campus access

Παρόμοια τεκμήρια

Handbook of Services Marketing and Management
ανά: Teresa Swartz

Product and Services Management
ανά: George Avlonitis

Service Operations Management
ανά: Johnston, Robert;Clark, Graham;Shulver, Michael;Clark, Graham;Shulver, Michael

Service Marketing
ανά: Steve Baron

Managing Service Operations: Design and Implementation
ανά: Bill Hollins

Service operations management : improving service delivery /
ανά: Johnston, Robert, 1953-
Έκδοση: (2012)

Marketing Management
ανά: Hollensen, Svend

Managing and Reforming Modern Public Services:The Financial Management Dimension
ανά: Prowle, Malcolm

Marketing management /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2022)

Retail Marketing Management
ανά: Gilbert, David

Living Service : How to deliver the service of the future today : How to deliver the service of the future today
ανά: Silvester, Marc;Ahmed, Mohi;Ahmed, Mohi

Effective Committee Service
ανά: Neil J. Smelser

Organizing Health Services
ανά: Graeme Currie

Encyclopedia of Sports Management and Marketing
ανά: Linda E. Swayne

Organizational Change in the Human Services
ανά: Rebecca Ann Proehl

New Product and Services Development
ανά: Hubert Gatignon

Portfolio management services of IDLC Investments Limited
ανά: Hossain, Md. Elias
Έκδοση: (2015)

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
ανά: Walter Wymer

International Marketing Management: Text and Cases
ανά: U C Mathur

Service Leadership: The Quest for Competitive Advantage
ανά: S v a f a G r o n f e l d t

Customer Service: A Practical Approach
ανά: Elaine K. Harris

New Service Development: Creating Memorable Experiences
ανά: James Fitzsimmons

Service Quality: New Directions in Theory and Practice
ανά: Roland T. Rust

Managing
ανά: Mintzberg, Henry

International Marketing & Export Management : University of the West Indies
ανά: Albaum, Gerald;Duerr, Edwin;Duerr, Edwin

Marketing management /
ανά: Kotler, Philip
Έκδοση: (2016)

Journal of Service Management

Men as Managers, Managers as Men: Critical Perspectives on Men, Masculinities and Managements
ανά: David Collinson

The Management of Innovation and Technology: The Shaping of Technology and Institutions of the Market Economy
ανά: John Howells

The Emergent Manager
ανά: Tony Watson

Beyond Management
ανά: Ian Lennie

Managing Quality
ανά: Mihaela L Kelemen

The Management of Tourism
ανά: Lesley Pender

Management Accounting
ανά: Alicia Gazely

Operations Management
ανά: Andrew Greasley

Strategic Management
ανά: Chris Jeffs

Change Management
ανά: Derek S Pugh

Brand Management
ανά: Francesca Dall'Olmo Riley

Crisis Management
ανά: R A Boin

Hospitality Management
ανά: Tom Baum