Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

Podrobná bibliografie
Hlavní autor:	Mario Mazzocchi
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydáno:	SAGE, 5-Jun-08
Témata:	Business & Management Electronic books
On-line přístup:	Full text available on SAGE[19-Jun-12] Off-campus access

Podobné jednotky

Journal of Consumer Research

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing
Autor: Sidney J. Levy

Postmodern Consumer Research: The Study of Consumption as Text
Autor: Elizabeth C. Hirschman

Consumer Research: Introspective Essays on the Study of Consumption
Autor: Morris B. Holbrook

Understanding the Consumer
Autor: Isabelle Szmigin

The Ethical Consumer
Autor: Rob Harrison

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Autor: William O. Bearden

Understanding Children as Consumers
Autor: David Marshall

Consumer Behavior I
Autor: Margaret Hogg

Consumer Behavior II
Autor: Margaret Hogg

Relationship Marketing: A Consumer Experience Approach
Autor: Steve Baron

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Third Edition)
Autor: William O. Bearden

The Unmanageable Consumer (Second Edition)
Autor: Yiannis Gabriel

Journal of Consumer Research

Monographs of the Journal of Consumer Research

From Concept to Consumer: How to Turn Ideas Into Money
Autor: Baker

Business Statistics
Autor: Sharma, J. K.

Journal of Consumer Marketing

Consumer Behaviour and Branding : Concepts, Readings and Cases - The Indian Context
Autor: Kumar, S. Ramesh

Statistical Modeling for Management
Autor: Graeme D Hutcheson

Fundamentals of Marketing Research
Autor: Naresh Malhotra

Essentials of Marketing Research
Autor: Malhotra, Naresh K;Birks, David F.;Wills, Peter A.;Birks, David F.;Wills, Peter A.

Marketing Research with SPSS
Autor: De Pelsmacker, Patrick;Van Kenhove, Patrick;Janssens, Wim;Kenhove, Patrick van;Janssens, Wim;Wijnen, Katrien

Business Statistics : An Applied Orientation
Autor: Vishwanathan, P. K.

Business Statistics : For University of Delhi
Autor: Sharma, J. K.

The Journal of Consumer Affairs

Advancing the Consumer Interest

Business research methods and statistics using SPSS /
Autor: Burns, Robert B.
Vydáno: (2008)

Marketing Research: A Practical Approach
Autor: Bonita Kolb

Business Statistics : For Universities and Autonomous Colleges of Odisha
Autor: Sharma, J. K.;Khatua, P. K.

The Handbook of Marketing Research: Uses, Misuses, and Future Advances
Autor: Rajiv Grover

Business Statistics : For the B.Com. Course of Uttar Pradesh Universities
Autor: Sharma, J. K.

Young Consumers: Insight and Ideas for Responsible Marketers

Constructing Research Questions: Doing Interesting Research
Autor: Mats Alvesson

Leading Edge Marketing Research: 21st-Century Tools and Practices
Autor: Robert J. Kaden

Qualitative consumer & marketing research /
Autor: Belk, Russell W.
Vydáno: (2013)

Critical Management Research
Autor: Emma Jeanes

Handbook of Interview Research
Autor: Jaber F. Gubrium

Business Research Methods
Autor: Bajpai, Naval

The Handbook of Group Research and Practice
Autor: Susan A. Wheelan