Brand Management

Bibliografske podrobnosti
Glavni avtor:	Francesca Dall'Olmo Riley
Format:	Elektronski eKnjiga
Jezik:	English
Teme:	Business & Management Electronic books
Online dostop:	Full text available on SAGE[3-Apr-13] Off-campus access

Podobne knjige/članki

Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Izdano: (2015)

Branding with Brains : The three laws of powerful brand building : The three laws of powerful brand building
od: Walvis, Tjaco

Branding Demystified: Plans to Payoffs
od: Harsh V Verma

Advertising and Promotion: Communicating Brands
od: Chris Hackley

Corporate Reputation, Brand and Communication
od: Roper, Stuart;Fill, Chris;Roper, Stuart

Marketing Communications : Brands, Experiences and Participation
od: Fill, Chris

How to Use Advertising to Build Strong Brands
od: John Philip Jones

Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Izdano: (2003)

Journal of Product & Brand Management

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
od: Sharad Sarin

Brand building and management
od: Faruque, Md. Golam
Izdano: (2019)

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing
od: Sidney J. Levy

Consumer Behaviour and Branding : Concepts, Readings and Cases - The Indian Context
od: Kumar, S. Ramesh

Managing brand equity : capitalizing on the value of a brand name /
od: Aaker, David A.
Izdano: (1991)

Strategic brand management : creating and sustaining brand equity long term /
od: Kapferer, Jean-Noël
Izdano: (1997)

Mastering Derivatives Markets : A Step-by-Step Guide to the Products, Applications and Risks
od: Taylor, Francesca

The new global brands : managing non-government organizations in the 21st century /
od: Quelch, John A.
Izdano: (2006)

The new strategic brand management : advanced insights and strategic thinking /
od: Kapferer, Jean-Noël
Izdano: (2012)

Brand awareness and brand perception of ‘Mr. Cookie’
od: Pranto, Mehbub Hossain
Izdano: (2019)

Consumer perception of foreign brands: usage and refusal of foreign brands
od: Khisa, Oishwarja
Izdano: (2014)

The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh
od: Arefin, Syed Shamsul
Izdano: (2018)

The brand positioning of HSBC Bangladesh
od: Shoeb, Sroboni
Izdano: (2012)

Brand awareness and business development through digital marketing
od: Hossain, Md Amir
Izdano: (2018)

Managing
od: Mintzberg, Henry

Global brand power : leveraging branding for long-term growth /
od: Kahn, Barbara E.
Izdano: (2013)

Men as Managers, Managers as Men: Critical Perspectives on Men, Masculinities and Managements
od: David Collinson

International brands limited : MGH group
od: Eshrak, Thahrim
Izdano: (2015)

Effectiveness of rural intervention of Unilever Brands
od: Rashid, Abdur
Izdano: (2014)

Brand survey of multinational banks in Banlgadesh
od: Reza, Shafkat Shahriyar Bin
Izdano: (2010)

Brand image of Banglalink with m-financing
od: Nath, Aparup Kanti
Izdano: (2014)

The Emergent Manager
od: Tony Watson

Beyond Management
od: Ian Lennie

Managing Quality
od: Mihaela L Kelemen

The Management of Tourism
od: Lesley Pender

Management Accounting
od: Alicia Gazely

Operations Management
od: Andrew Greasley

Strategic Management
od: Chris Jeffs

Change Management
od: Derek S Pugh

Crisis Management
od: R A Boin

Hospitality Management
od: Tom Baum