Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
| Hoofdauteur: | |
|---|---|
| Formaat: | Elektronisch E-boek |
| Taal: | English |
| Gepubliceerd in: |
SAGE,
10-Nov-10
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| Onderwerpen: | |
| Online toegang: | Full text available on SAGE[18-Jan-13] Off-campus access |